David Armano of Crtical Mass has a blog that I really enjoy. It’s called Logic+Emotion. Today I just ran through a great slide show presentation that was derived from something he said:
“We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.”
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Wow, this is so inspiring. I’m amazed on the clarity with which you show the amazing transition that’s taking place on the Internet and in the marketing (and beyond marketing) world.
I believe this transition in the long run also will affect the role money plays in Micro Interactions as well.
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I explain more about it here (the best I can
http://www.halinagold.net/marketing/?p=59
I’m not sure about the wording but I think it would make sense to add something about that on your list(slide 55). Or am I flying too high now?
Thanks for the inspiration!
Halina