Comments on: Direct response marketing and social media have not evolved yet. http://directmarketingobservations.com/2008/03/14/direct-response-marketing-and-social-media-have-not-evolved-yet/ Quick hits on Social Media, Marketing, and Technology Wed, 23 May 2012 22:06:45 +0000 hourly 1 http://wordpress.com/ By: Social Media Marketing is NOT a Direct Response Channel | 10e20 Blog http://directmarketingobservations.com/2008/03/14/direct-response-marketing-and-social-media-have-not-evolved-yet/#comment-1612 Fri, 04 Apr 2008 22:34:42 +0000 http://emersondirect.wordpress.com/?p=298#comment-1612 [...] who’ve discussed the subject elsewhere are Hollis Thomases at ClickZ and Marc Meyer at Emerson [...]

]]> By: Ian Denny http://directmarketingobservations.com/2008/03/14/direct-response-marketing-and-social-media-have-not-evolved-yet/#comment-1542 Mon, 17 Mar 2008 05:49:43 +0000 http://emersondirect.wordpress.com/?p=298#comment-1542 I’m an enthusiastic amateur. And I love nothing more than instant responses to a campaign, so there’s some truth in it.

But surely you can’t dismiss social media?

You can create interest in topic and surely that can enrich DR copy?

Opinion on a topic can produce a great foundation layer to any campaign. Direct response doesn’t always naturally capture opinion.

But whatabout testimonials? DR copy is enriched when feedback is incorporated. And that quicker way to get commentary, reviews etc from real people than through social media?

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