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	<title>Comments on: User-generated content. 10 tips for marketers.</title>
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		<title>By: Can social media alter or change a company&#8217;s negative public perception &#171; Emerson Direct Marketing Observations</title>
		<link>http://directmarketingobservations.com/2008/03/05/user-generated-content-10-tips-for-marketers/#comment-1533</link>
		<dc:creator><![CDATA[Can social media alter or change a company&#8217;s negative public perception &#171; Emerson Direct Marketing Observations]]></dc:creator>
		<pubDate>Wed, 12 Mar 2008 20:05:07 +0000</pubDate>
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		<description><![CDATA[[...] what social media is, what social media can do and  what it cannot do. And as much as it is the 6th Estate, it still has some unwritten rules. But lets take a look at some of the responses and you tell me [...]]]></description>
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