How would Google impact your life if by happenstance, they just,”went away”? As a casual user of the web, I would think that you wouldn’t miss a beat, you’d just migrate over to Yahoo or MSN or one of the hundreds or thousands of other second tier search engines out there. Would your results suck? Would they be tainted by gross inacurracies? I’m sorry to say, and it probably pains Google to hear this (not really) but the answer is more than likely, no and no.
You see, the other search engines are not that bad, in fact Ask.com for instance, is really really good. But when you are trying to compete against this Goliath of a company, you’re little pebbles will have no noticeable effect or impact, no matter how cool and powerful.
I imagine that if Google went away, their 10,674 employees would have to find new jobs doing something that we have no clue about. Since they are so secretive anyways… Then there are the tens of thousands of people that make money on Adsense. What would they do? Arghhhh!!!! Get real jobs? I suppose they might go back to that fine affiliate marketing model that was and is still so annoying. Here’s a thought. Maybe the CTR on banners would go north of 1% if Google went away?
SEO and SEM professionals would naturally just shift their attention in the forums and their blogs to bitching about Yahoo and MSN’s “Algo” and why it’s so unfair, and why they never get back to you, and why they never give you a straight answer, and why you need to do it “this way”. They also would be lost without having a Google toolbar that gave them their PR’s; Oh and Matt Cutts, the Google Guru, would probably be an authority on something, but it just won’t be in search.
Would there be less web sites if Google wasn’t around? What would be the ideal business model for making money on the web? Yahoo would own PPC outright at this point so what would they do differently if Google wasn’t around?
Would MSN be even more formidable if Google wasn’t around? Since Google has come on the scene, casual water cooler talk has shifted from, “I wonder what Microsoft will release next”? to “Did you see where Google’s stock is at”?
Are we better off socially because Google is so entrenched into our daily lives? Do they make us better at what we do? Do they solve nagging problems that previously existed before they came on the scene? Do they have our best interests at heart? Does Google care about you and I?
What do you think life would be like without Google? Does Google impact your life?
I would. Google impacts my job! As good as I am as a technologist and a marketer, having the ability to easily find other resources makes me that much better! I’m confident there’s an indirect correlation between my ability to find resources on the net and the increase in my income over the last few years. It’s frightening… but true!
But couldn’t you repurpose that resource using one of the other SE’s?
Thanks for writing your blog. I truly enjoyed reading it. 72